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GONG Communications
 
Soundings
 
Making some noise about Gong   |   Issue 11   |   November 2016
 
 
 
 
Challenger
 
 
Being an SME doesn’t mean thinking small. We prefer big; bold ambition in tune with our vision in which business can be a force for good.
 
The last few weeks have seen us heading to New York to deliver a global communications strategy for an inspirational private philanthropic fund dedicated to global health, collecting a coveted industry award from the PRCA for Employee Engagement for our diversity and inclusion work with Lloyd’s of London, and winning a new renewable energy client in Madagascar. Monotony doesn’t enter the vernacular at Gong! Some of our recent highlights follow below and if you’re thinking of a new website, read our top tips first!
 
 
 
 
Thor Opens WIRED 2016
 
Thor Bjorgolfsson, Iceland’s celebrated adventure capitalist, was invited this month to open the iconic annual WIRED summit in London.
 

Known for convening incredible stories of human ambition, lessons from entrepreneurs, innovation and ground-breaking artists, WIRED 2016 proved to be as stimulating as ever.

 

Thor kick-started the two-day event with an honest reflection of how losing, and then regaining, his billion-dollar fortune has taught him valuable lessons in maintaining optimism, resilience and tenacity in the face of extreme adversity. Further insights from Thor can be found here.

 
 
 
Dive In 2016 – It Went Global
 
10 countries, 66 events, over 5,000 attendees, media reach of 21 million, 1.2m twitter reach, 98% recommendation rate.
 
These are just some of the stand-out statistics from this year’s Dive In Festival – an initiative from Inclusion@Lloyd’s to highlight the business case for diversity and inclusion in insurance. Now in its second year, we’re hugely proud to be the communications partner for this multi-award winning Festival with the accolades continuing to roll in.                
 
 
 
 
Insights
 
Planning a new website? Here are our five quick tips for getting started:
 
From original concept to going live, Gong has designed, built and delivered content for a wide range of clients; leadership advisory firms, real estate developments, online financial platforms, African insurers (and ourselves of course). Each journey is different but here are a few things to consider before a word is written.
 
  1. Think it through. Make sure you have a communications strategy in place before embarking on a website project or you will waste time and money. All of your marketing communications needs to be joined up. Brochures, trade show booths, business cards and social media needs to be mutually reinforcing, and designed to support your business goals.
  2.  
  3. Right at the start, once the domain name has been registered and hosting organised, start focusing on security and getting the right certificates in place. From January 2017 Google will start listing sites that are non-secure. While users won’t be blocked from accessing non-secure sites, they will be alerted when visiting an address that doesn’t use an encrypted connection. You can find out more here.
  4.  
  5. Ask yourself whether your website reflects your organisation’s personality? Too often websites end up being bland and boring because they rely on photo library stock shots for illustrations. Think ahead and get some of your own shots commissioned to make your website stand out from the crowd.
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  7. The style and tone of the words also need to accurately mirror your personality but make sure you do your SEO - search engine optimization research before developing the content. We’ll share our SEO insights in more detail on our website soon.
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  9. Don’t rush the process! It’s easier to work out the flow of the website when all elements are considered. Adding bits and sections later on can also delay the process and exceed budgets. Set the structure before anything else. As a guide, from concept to going live, we can deliver a simple scrolling website, including writing the content, in five to six weeks.
 
 
 
 
From solar to skylines  
 
Two of the Gong team will head to Madagascar this month to deliver a workshop for our newest client, HERi Group – a social enterprise bringing solar energy to remote communities. Gong has been appointed to develop a communications strategy and rebrand for the group.
 
After a competitive pitch, the Gong Kenya team won an exciting brief with White Lotus, the Dubai based investment management and real estate development firm, for branding and communications for what will be Africa’s tallest towers. Nairobi’s skyline will soon look very different. It was all hands on deck the moment the ink was dry on the SOW and we were brainstorming names, designing logos and working on messaging. Tilt your head way, way back and watch this space!  After working on a 3 month project for RS24, Warrior Insight’s latest product launch in Kenya, Gong has been retained by East African risk management parent company Warrior Security as PR agency across their regional operations in Tanzania, Kenya, DRC, South Sudan and Zambia. 
 
 
 
 
Extending our reach
 
Gong Communications Kenya has recently joined the trade and investing network group Business Council for Africa (BCA) and we look forward to attending their upcoming events including challenges and opportunities for the UK and Africa post Brexit in December.
 
Gong has also signed up to The UK Sustainable Investment and Finance Association (UKSIF), the membership association for sustainable and responsible financial services. Its mission is to promote responsible investment and other forms of finance that support sustainable economic development, enhance quality of life and safeguard the environment. We’ll be actively participating in this community via events throughout 2017 leading up to Good Money Week, and we are looking forward to meeting some inspiring organisations.
 
 
 
 
Meet the team: James Deacon & Libby Wyman
 
To meet the needs of our expanding client base, two senior account managers have recently joined Gong.
 
The sustainability team has been boosted with the welcome addition of Libby Wyman who joined Gong from Forster Communications. Libby has solid campaign experience too having previously worked with clients such as BUPA, the Greater London Authority and Business in the Community. Meanwhile James Deacon cut his teeth with Bell Pottinger and FleischmanHillard Fishburn where he built up an insurance and sustainability pedigree and is now ready to start the real and varied work with Gong! There’s more than one string to his bow….
 
 
 
 
CSR: Holy’s Home for Children, Ghana
 
This month we launched our initiative to support an employee-nominated charity for the year ahead involving the causes we care about as a team.  
 
After our Dragon’s Den style pitching session with four charities put forward, Holy’s Home for Children, a small children’s charity in Ghana started by new Gonger James Deacon, came out the winner.

Holy's Home for Children is constructing an orphanage to provide safe accommodation, nutrition, and emotional and practical support to 30 vulnerable children and we look forward to sharing its progress with you during 2017.  
 
 
 
 
                             






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