Cool Designs, Food & Beverage Insights and China Trends 


If you haven't heard already, China is the world’s largest beer market by volume at 45.7 billion litres and they'll likely hold on to that title for a while. Interestingly enough, sales volume of beer has been declining for the last 4 years because consumers are choosing to drink less, but they're opting to drink better tasting and more expensive beer. For this reason, China is the second largest market by value at USD 84.7 billion. 

Craft breweries have been riding this trend of premiumization, but China’s largest breweries like Tsingtao Brewery and Beijing Yanjing have suffered from this and rising labour cost. For the first time in over a decade, many of China’s largest brewers have been forced to raise prices by up to 20%.

So much has happened in just a couple of years, we're already wondering who's going to make the next major play. AB In Bev bought Boxing Cat, one of our favourite brand creations. Heineken spent USD 3.1 billion for a 40% stake in China's biggest beer firm (China Resources Beer). Goose Island and Stone Brewery both opened up a Brewhouse in Shanghai. 

We wouldn't be surprised if heads began turning towards local craft spirits like gin and baijiu. Startups like Shanghai's craft gin Crimson Pangolin are beginning to make waves (love the packaging guys). As one of five teams chosen to join our recent Free Branding Workshop, we're excited to see what's to come for them. If you weren’t able to join us, check out our article below that touches on one of the workshop topics.


China’s Craft Beer Future Will Not Be Determined By Foreign Brands

Co-founder, Carl Setzer, of Beijing's first microbrewery Great Leap Brewing shares his views.
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Beijing Brewers Weigh In: Canned vs. Bottled Craft Beer 

For many, bottles still signify a higher-end product in China but could an aluminium can offer a better taste experience. 
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World Cup Fuels China’s Craft Beer Boom and Baidu Take-away saw late-night orders triple during the first four 2018 World Cup matches, with an average of 400 000 bottles of beer ordered per game.  
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New Eco-Friendly Keg Containers Launching For China Craft Beer Market

The petainerKeg Hybrid is looking to tap into growing demand for craft beer in China, which it claims will lower barriers to market entry.
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Will Chinese-Made Craft Alcohol Ever Take Off?

No longer is it just Chinese craft beer making an impression, craft gin and baijiu are now looking to grab people's attention. 
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US-China ‘Beer War’ Likely To Go Flat  

Drinkers' preference for local brews takes the fizz out of proposed tariffs.
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10 Innovative Beers Tapping Into New Opportunities 

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Carlsberg To Replace Plastic Ring Can Holders With Recyclable Glue 

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Augmented Reality Beer Labels In Development

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The World's First Beer For Space by 4 Pines Brewing Company 

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Made in Hong Kong: Tea-Infused Craft Beers 

The couple behind Tai Wai Beer aim to create brews that even non-beer drinkers will enjoy. Read More 

Kaiju Distills CX Strategy To Become Truly Immersive Brand

Going up against the large beer behemoths, smaller brands like Kaiju look at ways to enhance product offerings and brand experience. Read More 



Why Brand Purpose Matters In The Food & Beverage Industry 

As an entrepreneur, how taking your passion and turning it into a brand purpose and a set of decision making principles can set you up for success. Read More

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