View this email in your browser
FOR IMMEDIATE RELEASE

 
BC-BASED NOT-FOR-PROFIT INITIATIVE 'BREAKING BREAD' LAUNCHES ‘BEHIND THE PLEXI’ FUNDRAISER IN SUPPORT OF VANCOUVER FOODSERVICE INDUSTRY

New Project Features Behind-the-Scenes Photography of 33 Beloved Vancouver Restaurants with Proceeds to Create Scholarships to Support Hospitality Workers
 
Select the image above to download high-resolution photos.
VANCOUVER, BC (May 5, 2021) — BC-based restaurant and foodservice industry support hub Breaking Bread has launched a photography fundraiser ‘Behind the Plexi to provide a helping hand to Vancouver’s restaurant industry workers in the time of COVID-19.

The raw photo-essay series features a behind-the-scenes glimpse into 33 beloved local restaurants during the pandemic such as Ask For Luigi, Dynasty Seafood Restaurant, Kula Kitchen, St. Lawrence, and more by offering a series of limited edition prints available for purchase for a limited time until Monday, May 31 at breakingbreadnow.com/behind-the-plexi.
 
All proceeds from the sale of each print will be dedicated to the creation of two new scholarships for restaurant workers who have experienced employment set-backs due to COVID-19 — one via the BC Hospitality Foundation and the other to the Chinese Restaurant Awards scholarship at Vancouver Community College. The Chinese Restaurant Awards will also contribute $10 for every print sold from the collection of photos taken at Chinese and Taiwanese restaurants.
 
Behind the Plexi comes about as the result of a collaboration between Breaking Bread — Canada's first COVID-19 response initiative launched on March 13, 2020 in support of independent food and beverage businesses — and Vancouver restaurateur Brad Roark of Nook and Oddfish. Roark envisioned the idea for the project after being inspired by a similar photo-essay fundraiser called Lockdown 2.0 that was launched in support of Toronto-area foodservice businesses earlier this year and spearheaded by Jody Shapiro, Chef/Co-Owner of Antler Kitchen & Bar.
 
Four acclaimed Vancouver-based photographers graciously donated their artistic eyes and time for the Behind the Plexi project, including: Wade Comer (@wadecomerphoto), Miranda Hudson (@hudsonny), William Luk (@mayowill) and Luis Valdizon (@whentheyfindus).
 
Participating restaurants that opened their doors for the project include: Argo Cafe, Ask For Luigi, Beetbox, Buckstop, Café Medina, Chancho Tortilleria, Chinatown BBQ, Como Taperia, Douce Diner, Dynasty Seafood Restaurant, España, Farina a Legna, Flourist, Gain Wah, Gon's Izakaya, Hook Seabar, Kula Kitchen, La Quercia, Livia, Main Street Brewing, Mister, New Town Bakery, Nook Denman, Nook Kitsilano, Oddfish, Papi's Oyster Bar, Quan Ju De, St. Lawrence, Strange Fellows Brewing, Tavola, Torafuku, Yu Shang Hot Pot, and Yuji's From Japan.
 
“We’ve been inspired by the support and advocacy that Breaking Bread has shown independent restaurants during this pandemic and I knew they could apply the leadership to bring this project to light,” says Roark. “Behind the Plexi aims to capture the very essence of this period of time — a time of determination and resolve in which we need to stick together, support one another and keep going until we can come out on the other side.”
 
HOW TO PURCHASE PRINTS
Behind the Plexi prints are available in collectors’ editions until Monday, May 31 at www.breakingbreadnow/behind-the-plexi, with all proceeds to benefit Vancouver’s restaurant industry workers in the time of COVID-19.
 
For more information or to stay up to date on all the latest news, visit breakingbreadnow.com, become a fan of /breakingbreadnow on Facebook and follow @breakingbreadnow on Instagram.
 

ABOUT BREAKING BREAD | Launched on March 13, 2020 with a collective of 23 inaugural restaurant partners, Breaking Bread was the first COVID-19 response effort in Canada to support independent restaurants. Since its inception, Breaking Bread has grown to a roster of more than 2,380 businesses across Canada that use the platform to connect with consumers looking for ways to support local restaurants through contactless delivery, curbside pick-up, take-out options, meal kits and groceries and more. At its core, Breaking Bread’s mission is to build community and serve as a reminder that now more than ever, staying connected to one another is every bit as critical as keeping our distance. | breakingbreadnow.com
 
Facebook: /breakingbreadnow | Instagram: @breakingbreadnow
 
#BreakingBreadNow #BehindThePlexi

- 30 - 

PHOTOS
High-resolution photos may be downloaded by clicking on the images above or via Dropbox.

MEDIA CONTACTS
SMC Communications Inc. for Breaking Bread
Shelley McArthur Everett | 604-219-9042 | smc@shelleymcarthur.com
Jan-Christian Sorensen | 604-802-3540 | jan@shelleymcarthur.com
 


 unsubscribe from this list | update subscription preferences | forward to a friend 
Copyright ©2021 SMC. All rights reserved.