The Department for Digital, Culture, Media and Sport (DCMS) has launched a new social media campaign to tackle false vaccine information online through a series of shareable videos and support from social media companies.
The main aim of the campaign is to counter the spread of misleading and false information through private messaging channels on social media. Trusted community figures will call for people to check content before they share.
DCMS has developed a toolkit with content designed to be shared via Whatsapp and Facebook community groups, as well as Twitter, YouTube and Instagram, to tackle false information spread through private channels. It follows concerns from the Scientific Advisory Group for Emergencies (SAGE) of low vaccine uptake amongst some communities.
Download the check before you share toolkit