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March 2023
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Jeff Robbins, Executive Director
As we head into the home stretch of winter, I am reminded of the old "Saturday Night Live" John Belushi commentary where Belushi's "chief meteorologist" comments on how the month of March acts in different parts of the world -- how in one area it comes in like a sea otter and goes out like an anaconda and in another area it goes in like a lion and comes out like a slightly different lion. The examples get more and more bizarre, his delivery gets more and more animated, and the piece culminates with Belushi suffering an apparent heart attack and collapsing behind the desk.

As the sprint that is February comes to an end, I think many of us at the Media Center feel like we could collapse from exhaustion. But a good type of exhaustion, one that fortunately doesn't come with any type of heart failure. 

Of course the month began with successful coverage of Groundhog Day on KIDS-4, KSUN, and 103.5 FM. Well, it wasn't entirely successful. Our live stream to KSUN didn't work, largely because not all of the kinks were out from the install of our new server that pumps all of our video programming to our channels and streaming services. Unfortunately our live stream went nowhere on the morning of February 2. But fortunately Bill Baker and Lisa Wolf were there to cover the prognostication live on the radio and Rachel and a crew of skilled and hard-nosed KIDS-4 reporters covered the event on video, asking city dignitaries all of the tough questions about Jimmy's reveal of six more weeks of winter. If you missed it, check it out on our video player.

Elsewhere on the programming side, February saw the beginning of our coverage of the spring elections, most notably two in-depth programs: A "Talk of the Town" featuring the two candidates for municipal judge, incumbent Tom Hebl and challenger Brent Eisberner, as well as a SPARC-hosted event that included all candidates from municipal judge to SPASD school board to statements read by the mayor and city council candidates who are running unopposed. That second forum was moderated by yours truly. Those programs can be viewed online.

But we aren't done yet. On March 10, “Talk of the Town” moderators Don Hooser and Chris Mertes are scheduled to host a second forum, this time with the four SPASD school board candidates – Carol Albright, Lisa Goldsberry, Katey Kamoku, and Tom Weber.

I'd also like to say a very heartfelt welcome back to Don Hooser, who we haven't seen for a while following an injury. Great to have him back at the media center and providing candidate programming, which I take as a personal source of pride for the Sun Prairie Media Center. After all, our main mission is to provide programming that informs the community of Sun Prairie and at no time is that mission more significant than when our viewers are facing important decisions at the polls. 

February also saw the Sun Prairie East and Sun Prairie West boys and girls basketball teams race toward the finish line of their season; in fact, before the month was out, both girls' teams had sadly already been eliminated from the WIAA tournament. We are proud to be providing video coverage of EVERY playoff game. I don't think too many community media centers can say that. A huge thanks to our basketball playoff sponsors: Bank of  Sun Prairie, Chase Lumber, The Baker Realty Group, Primavera Cleaning Services, Woodman's, Josh Erickson-American Family Insurance, MBE Wealth Management, Metro Family Auto Group, Cardinal Heating and Air Conditioning, Hebl and Hebl Attorneys at Law and Cardinal Title, and Hallman Lindsey Paints for allowing us to cover those nasty WIAA rights fees. Big props to our announcers as well for bringing the action home: Todd Richmond, Dan Corcoran, Mike Mathison, Getonn Harper, Matt Aumann, and all of the schools for putting up with us. 

(Hey, if you have a business and you want to get involved in sponsoring our upcoming baseball and softball coverage, please let me know at

I want to throw a shout-out to the Friends of the Sun Prairie Media Center and Alexandria Maloney and her team at Culver's of Sun Prairie for hosting a Culver's Share Night to benefit the Friends of the SPMC back on February 15. If you didn't make it out to eat that night, you will soon have a second chance -- rumor has it the Friends group will be having another Share Night in April. Stay tuned for more information! 

Also, the library will be having an open house on March 11 and 12 that the Media Center will be taking part in -- sort of a sneak preview on what a library makerspace run collaboratively by the library and media center might look like. So be sure to drop by the library 2-4 PM on March 11 or 1:30-3:30 PM on March 12.

There were lots of other things that kept us busy in February, from judging shows for our friends at Wisconsin Community Media and the Michigan Association of Broadcasters to meetings - lots of meetings -- from everything from the city's new branding initiative to the SPMC's financial management plan to talking about our upcoming third channel.

Hey -- that reminds me -- do you have ideas for our third video channel? We are looking for input on anything from the type of programming you want to see to what you think the channel should be called. Send any and all ideas to! We would love your input! 

Last - but not least, a hearty congratulations to city administrator Aaron Oppenheimer and Star editor Chris Mertes for hosting their 200th episode of "Inside Your City" this past month. Aaron and Chris take educating the community very seriously and the SPMC and the city at large are fortunate to have them working in our community.

Hey, and we're fortunate that you are interested enough in the Media Center to subscribe to these newsletters and to maybe even perhaps still be reading this. Your support gives us the inspiration to continue our work without feeling the need to collapse behind our desks. At least not yet.

Have a great March, don't forget to turn those clocks forward, play ball, and happy spring (almost)!

Volunteer Highlight: Larry Knudsen 
Welcome to Indigenous in Music, I'm your host Larry K.  I am a tribal member of the Ho-Chunk Nation, Black River Falls.  A little about my self, I grew up in south Minneapolis, listening all the time to WDGY 1130 am, it was a fun listening to the good tunes they played and calling in song requests, and knowing back then, I wanted to be a radio DJ someday, and a few years later, here we are.  Today's show is produced in Sarasota, Florida, and syndicated around the country to over 70 stations and heard 2 times daily on our flagship station Native Voice One.  I volunteer weekly to produce our show, which takes over 2 hours to record, and 4 hours to produce and edit, then we have to upload it to our networks, where then it get distributed national.  A total of 6 hours and I have an assistant to also volunteers to help me bring you the best tunes and finest quality sound we can deliver to you.
The Indigenous in Music Radio Show was developed to support indigenous musicians. After we did our research, we discovered that our indigenous musicians were not getting the exposure needed to get into the mainstream music scene. Host Larry Knudsen, from the Ho–Chunk Nation started the Indigenous in Music Radio Show.

Is to develop and market our show to the radio stations across the states and Canada. We will provide music, and interviews to the general public. We will promote our indigenous musicians and entertainers. Both a host and producer, Larry values the diversity of cultural expression and traditions, fosters the preservation and advancement of diverse musical genres, creates a sense of welcoming and belonging, enhances the enjoyment of life, and celebrates community with great programming.

The Indigenous in Music Radio Show mission is to: develop, organize, promote and administer a comprehensive, coordinated music program. Provide music and entertainment for the general public.

I hope you enjoy our show, feel free to visit our homepage at www.IndigenousinMusicandArts where we showcase all our "Two Buffalo Virtual Gallery" and programs and visit our music page at where you can hear all our past shows.  Feel free to write to me at

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103.5FM, The SUN - Community Radio 
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Upcoming Events

Library Expansion Open House
March 11th (2-4pm) and March 12th (1:30-3:30pm).

No School/Spring Break/No KIDS-4 Crew
March 20 – March 23

SPMC Summer Workshop
Registration Opens Today
Tuesday, April 4

Media Center Commission Meeting
City Hall
Wednesday, April 5 (7:30 AM)

Watch KSUN & KIDS-4
Listen to 103.5
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