CPG Shoppers Prefer OOH Over Other Ads
Consumer-packaged goods (CPG) shoppers trust OOH ads more than any other media channel, a new report on CPGs and advertising found.
What Does YESCO’s Longevity Tell the Rest of Us?
Business loves the start-up. But what can business learn from 100-year companies? A new study revealed common core traits, and Ken Klein found them in YESCO.
Zola, a company that offers registries and other wedding-planning services, is unveiling a campaign in San Francisco ahead of the city’s Pride parade. AdWeek
Following a series of billboards that went viral in Salt Lake City, 20 women were invited to meet the mystery LDS millionaire. KLS.com
Dorenda Thomas is on a mission to spread love everywhere she goes. She even put up a billboard in Temple, TX, displaying the word "love." ABC 25