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June 24, 2019
Cannes OOH Winners Reflect Changing Consumer Demands
Brands that took top Cannes Outdoor Lions, which celebrate creativity experienced out of the home, wowed judges with bold campaigns and executions that personally connected with consumers. 
 
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CPG Shoppers Prefer OOH Over Other Ads

Consumer-packaged goods (CPG) shoppers trust OOH ads more than any other media channel, a new report on CPGs and advertising found. 

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What Does YESCO’s Longevity Tell the Rest of Us?

Business loves the start-up. But what can business learn from 100-year companies? A new study revealed common core traits, and Ken Klein found them in YESCO. 

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News Roundup

Zola Celebrates Pride with Love Letters OOH Campaign

Zola, a company that offers registries and other wedding-planning services, is unveiling a campaign in San Francisco ahead of the city’s Pride parade. AdWeek

LDS Millionaire Billboards: Here's What Happened Next

Following a series of billboards that went viral in Salt Lake City, 20 women were invited to meet the mystery LDS millionaire. KLS.com

Woman Buys Billboard to Spread Love

Dorenda Thomas is on a mission to spread love everywhere she goes. She even put up a billboard in Temple, TX,  displaying the word "love." ABC 25

Eye Catcher

Tito's Vodka celebrates Pride Month with diversity in cocktails.
Copyright © 2019 Out of Home Advertising Association of America, All rights reserved.


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