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Education meets Esports in pioneering new partnership brokered by MPA Commercial
Education meets Esports in pioneering new partnership brokered by MPA Commercial
  • University of Chichester teams up with Veloce Esports in exciting initiative
As the worlds of sport and education shift significantly in the COVID-19 climate, a new partnership has been announced that symbolises the future of sport, entertainment and career opportunities. Veloce Esports – the world-leading professional gaming team and agency – has joined forces with the University of Chichester to increase awareness of the Esports course in its Creative & Digital Technologies Department.
 
This unique partnership will ensure that the University in general and its Esports course in particular are promoted through branding across Veloce’s far-reaching network.
 
Veloce will produce content across social media and YouTube to promote the relationship and create opportunities for students, while the University will benefit from the extraordinary – and ever-growing – interest around esports.
 
Both the University and Veloce will work on promoting the role played in esports by women, who are under-represented in the industry despite making up 47 per cent of the gaming industry according to research by not-for-profit organisation Women in Games. Veloce manages W Series Champion and ROKiT Williams Racing Development Driver Jamie Chadwick, a leading light for female drivers who recently competed in F1’s virtual #NotTheGP series.
 
Veloce has become a prominent voice in the current crisis, with its hugely popular and successful #NotTheGP series providing entertainment for sport-hungry fans, drivers and sponsors. Its online platform is powered by a digital network viewership of over 60 million per month, in addition to a number of world-beating teams and competitors. 
 
The partners have been brought together by MPA Commercial – a front-runner in the world of sports sponsorship – in an agreement that represents a ‘first’ in the sector and a pioneering approach to combine the burgeoning gaming and esports sphere with the educational syllabus offered by the University.
 
“We are delighted with this partnership,” enthused Veloce Esports Co-Founder and CEO, Rupert Svendsen-Cook. “Our world is all about innovation and youth, so to establish a relationship with a forward-thinking and exciting university is fantastic for us. 
 
“We will work on internships, programming and events in association with the University of Chichester and hope to make it the ‘go-to’ course for a whole host of young people. Esports has never been stronger, and in this time of world turmoil it is wonderful to be able to announce such a groundbreaking and positive partnership.”
 
“We are working in a difficult environment at the moment with challenges all around us, so it has been uplifting to be able to broker this deal between education and youth culture,” echoed MPA Commercial Chief Commercial Officer, Daniel Bailey, who brought the relationship to life. 
 
“Each party will benefit in very tangible ways, and we are looking forward to following this through as the students graduate and become successful in the field. With real sport in such limbo, it is fantastic to see an alternative and a future.”
 
The University of Chichester's BA (Hons) Esports degree examines the impact of gaming through scientific study. Students on the three-year course learn in an immersive gaming environment at the University’s new £35 million Tech Park and cover the physical and psychological impact of esports, including nutrition, coaching and strategy.
 
Mike Holley, head of the University's Creative and Digital Technologies Department, said: “Esports is a fast-growing area within the UK, supporting 24,000 jobs and contributing £1.4 billion to the economy. It is a privilege to work with a world leader in Veloce so that we can build on the success of our Esports programme that offers students a pathway to help them gain sustainable employment in a modern world.”
 
The University’s degree is led by Ram Singh, a former professional gamer and European Champion who has spent more than 20 years in the esports industry as a player, coach, manager and commentator.
 
He added: “Esports is a developing profession so we’ve ensured our degree remains grounded in traditional academia to help our students understand immersive gaming and its impact on mind and body. Our students have taken to the course well, with many competing in major university tournaments across the country. We are looking forward to teaming up with Veloce so that we can build on the skills development and networking side of our degree.”
 
More about the University of Chichester's new BA (Hons) in Esports can be found at
www.chi.ac.uk/esports
 
For more about Veloce Esports, go to www.veloce-esports.com, or for MPA Commercial, visit mpacreative.com/mpa-commercial
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Media Contact:

Simon Melluish:
MPA House, 66 Baker Street, Weybridge, Surrey KT13 8AL, United Kingdom

Email:
 simon.melluish@mpacreative.com
Phone: +44 (0)1372 414120 Mobile: +44 (0)7590 683299
Notes to Editors:

About MPA Creative: 
Founded in 1984 by Jonathan Gill and Jeremy Clarkson, Motoring Press Agency (MPA) is an award-winning agency providing motorsport media, PR, communications and management services. MPA Creative in its existing form was founded by Deborah Tee in 2008 before expanding to include MPA Commercial in 2015 as a sister agency with the arrival of former Haymarket Motorsport Director Ian Burrows and former IMG and MSV business development manager Daniel Bailey. 

About MPA Commercial:
Founded in 2015 by Ian Burrows, the former Commercial Director of Haymarket Motorsport, Deborah Tee, Director of MPA Creative, former IMG Motorsports Commercial Manager and F1 Commercial Agent Daniel Bailey and Gil de Ferran – double Indycar World Series champion, Indy 500 champion and Sporting Director of McLaren Racing; MPA Commercial provide marketing consultancy, research and activation services for world-class organisations across multiple disciplines.

Working alongside MPA Creative, our communications and media relations agency the business has rapidly grown to provide a truly bespoke service to both brands and rights-holders in international motorsport.

About Veloce Esports:
Veloce Esports is a world-leading professional gaming team and esports agency with the goal of uncovering and nurturing the very best talent. Active across multiple platforms – PC, PlayStation, Xbox – Veloce Esports' ever-growing stable consists of champion racers of the highest pedigree, with the outfit also harbouring close ties to top-tier influencers and content producers in the field. 

In 2018, Formula E racer and ex-Formula 1 driver Jean-Éric Vergne joined former international racing drivers Rupert Svendsen-Cook and Jack Clarke, alongside ex-football agent Jamie MacLaurin, as a founding partner.
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