Oregon Research & Innovation News — Week of December 14, 2015
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Oregon Research & Innovation News

Week of December 14, 2015

Featured Stories

10 things we learned in 2015

It’s been a productive year in research and innovation at the University of Oregon. UO investigators covered themes as varied as mapping animal migration routes, discovering new evidence of early human occupation, and examining how the brain transforms sound. Here are a few of the research stories that captured our attention in 2015:

UO-led study shows fish evolved rapidly after 1964 Alaska quake

According to UO biologist Bill Cresko, evolution can happen quickly, even within a few decades. His conclusion is based on the case of the threespine stickleback, a tiny fish species native to seawater. In fewer than 50 years after the 1964 Alaskan earthquake, populations of seawater stickleback — left isolated in freshwater ponds on islands in the Gulf of Alaska due to geological uplift â€” adapted both their genetic makeup and external physical traits to survive.



Boss wins top music theory award

Jack Boss has won the 2015 Wallace Berry Award for his book, "Schoenberg's Twelve-Tone Music." The UO professor of music theory received the top national book award for music theory and analysis for his "fresh perspective on the musical idea."

President welcomes new crop of researchers and educators

At a reception for new faculty representing creative writing, geography, biology, education sciences and other disciplines, President Michael Schill emphasized the important role that new faculty members play in the evolution of the university.


CSWS Noon Talk with interim director Carol Stabile

In the upcoming CSWS noon talk: G-Men Masculinity: The FBI’s War on Broadcasting," CSWS interim director Carol Stabile will speak on her research on the broadcast blacklist of the 1950s and the impact it had on professionally, politically active women. Her recently completed book works to restore the accounts of a generation of politically active professional women to broadcast history

Research News

November 2015 Monthly Award Report

Researchers at the University of Oregon received 11 new awards and one competitive continuation totaling more than $1.5 million in support of research activities in November 2015.

Sediment buried in Oregon Coast Range points to a frosty past

A sediment sample from Little Lake in the Oregon Coast Range.
This sediment core sample containing telling signatures of frost was drilled up from 200 feet below the surface of Little Lake in the Oregon Coast Range by UO geologists. Dating back 50,000 years, the sample indicates that the area was not always covered by forests as it is today. Instead frosty meadowlands and patchy subalpine forest predominated during the last ice age, some 13,000 to 26,000 years ago. The primary cause of erosion then was not rainfall but frost cracking. The research findings, recently published in Science Advances, have repercussions that extend far beyond the research site. 

How logo colors influence shoppers’ judgments of retailer ethicality

A new study, led by UO marketing professor Aparna Sundar, reveals that a logo's color can influence whether consumers think a brand is ethical or not. Green and blue top the list of colors people associate with environmental friendliness but it goes further than that. Published in the Journal of Business Ethics, the study found that consumer judgment is surprisingly malleable and prone to bias with consumers being willing to believe an ethically ambiguous practice is more ethical if the logo features an eco-friendly color. 

Can you really teach entrepreneurship?

In this two-part article, Andrew Nelson, UO associate professor of management and the executive director of UO RAIN, discusses his approach to teaching entrepreneurship.

The surprising relationship between taxes and charitable giving

UO psychology department head Ulrich Mayr talks with the Wall Street Journal about his research examining what impact giving money to charity and being taxed have on the brain. Using brain scans, Mayr and his colleagues have discovered that people's brains show a very similar "reward" response whether they are giving money to charity or paying a tax. 

UO's Slovic examines 'compassion fade' 

In a recent New York Times opinion piece UO professor of psychology Paul Slovic delves into his research, which explains why more tragedy can often equal less sensitivity.

Parting Shot

Grad Forum is back! The 7th annual Grad Forum, a one-day conference that showcases UO’s graduate student research, scholarship, and creative expressions, will be held at the Ford Alumni Center on Friday, February 26, 2016. Individual submissions are due December 18th and group proposals are due January 8th.


The Office of the Vice President for Research & Innovation (OVPRI) promotes excellence in research at the University of Oregon — the state’s only Association of American Universities member. Research, both basic and applied, is fundamental to the mission of the University and is essential to Oregon’s economic and civic vitality. The office is committed to enhancing these efforts by providing administrative and financial support for sponsored programs, including identification of funding opportunities, proposal submission, research compliance, and contracts and grant administration.
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