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Welcome to the new OAAA Outlook e-Newsletter. 
 
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July 17, 2017

OOH Selfies for Endangered Species Awareness

To bring awareness to the Photo Ark project and its mission to protect endangered species, Americans are taking selfies with public service ads featuring at-risk animals and posting to social media using #SaveTogether. See how people across the country are participating. 
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Global OOH Prepares for the Return of Game of Thrones

Fans of the HBO series Game of Thrones have patiently been awaiting its return for nearly a year. To drum up even more excitement about last night’s premiere of Season 7, OOH executions around the world prepared viewers with creative executions and engaging experiences.  

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Call for Case Studies: An Ever-Growing Sales Tool

OAAA offers resources to continue to advance OOH. One tool that is helpful for agencies and advertisers alike is the online library of more than 400 OOH case studies. The case studies are collected from entries to both OAAA’s OOH Media Plan Awards and Local Case Studies Contest. 

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Land of Enchantment

Mike Mons, Lamar Advertising Company (right), discusses billboard trends with Sen.Martin Heinrich (D-NM) in Albuquerque on July 7. Heinrich, who is completing his first term in the Senate, learned about digital technology, the industry's support for traffic safety and the environment, and federal policy regarding commercial use of public right of way.

New on the Web

Hoover's product category reports have been updated for 2017. These industry category reports from Dun & Bradstreet assist with presentation preparation and sales call questions. 

Search Product Categories

News Roundup

2017 Key Internet Trends, How OOH Amplifies its Impact
Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents an annual internet trends report that many consider “the most anticipated slide deck of the year.” Billboard Insider
Maine Photog's Picture Featured on Billboards
Apple found Kari Herer's image on her Instagram feed and selected it for an international OOH ad campaign. Press Herald
The Art and Science of OOH, Insights from Cannes
In a digital and mobile-first era, billboards and other OOH advertising have fully embraced data-driven marketing, with audience analytics and digital technology crucial to the OOH equation. AdWeek
Eye Catcher
To celebrate National Emoji Day (TODAY!), this eye catcher in Los Angeles promotes the upcoming Emoji Movie.
Emoji translation: "Hand me the popcorn July 28,"
which is when the movie opens in theaters nationwide. 

Upcoming Industry Event

Webinar: OOH and the Autonomous Car
July 19, 
2017 | 2:00 pm ET
Register
Copyright © 2017 Outdoor Advertising Association of America, All rights reserved.


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