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INDUSTRY | CULTURE | TRENDS

Playlists and how to be in them

In an age of accessibility and endless choice we are all selectors, yet we spend more than half our time listening to playlists, in order to navigate streaming libraries of 30 million tracks – whether curated by experts, tastemakers or machines, they filter the 20,000 daily additions for the listener and generate significant revenue for artists.
 
Playlist inclusion is a potentially game changing component to any campaign, and we’d like to shed some light on how artists can stand the best chance of being included.

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Receiving streams from a major playlist might be a highlight in your campaign and provide a financial boost, but it doesn’t always translate into long lasting fans on its own.
 
A well-executed PR and marketing campaign demonstrates a genuine demand for the music, and in-depth written features provide necessary framework and context to help build a lasting connection with the right audience.

Strong PR is a necessary component for the playlist pitch, and to have success in both is considered to be the two most crucial cornerstones of launching new artists and sustaining established careers in the modern music industry climate.

 
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